Have you set business standards for your business yet? “Say What?!” You know standards on what you’re business is based upon that will not keep you sane and keep your creative juices flowing without feeling burnt out. Most importantly help you set boundaries in your business. As an introverted business owner by business standards is what keeps me healthy and attracts the right type of people to what I do. It also keeps me true to myself. What’s the word I’m looking for…Aww yes, authenticity.
Being authentic in your life and in your business it vital for your success as a human being. Without authenticity people will eventually detect who you really are.
You really need to know who are and what you represent. Your audience needs to recognize you for the one thing that sets you apart as an expert.
Not having authenticity in your life and business can lead to disastrous results. You’ll won’t now if the client you’re about to take on is the right fit for you or for them.